As the golden tones of autumn settle over the South Cotswolds and Vale of the White Horse, it’s a good time to reflect on how the local property market is evolving. Our Managing Director, Phillip Bishop, shares insights on current buyer behaviour, market conditions, and how to position your home for success.
A Market Moving at a Steadier Pace - Autumn traditionally brings a calmer rhythm to the housing market — and this year is no exception. Families are still moving, but buyers are increasingly measured and selective, with a sharper eye on value and running costs.
The encouraging news is that well-presented family homes in prime locations are still selling strongly, especially those close to good schools and commuter links. Success right now comes down to realistic pricing and thoughtful presentation.
What’s Happening Locally?
📍 South Cotswolds
- Premium market towns remain highly desirable
- Lifestyle buyers from London and Bristol are still drawn to Cotswold charm — but many expect turnkey condition
- Families want space, character and gardens, but also modern kitchens, bathrooms and fast broadband
📍 Vale of the White Horse
- Proximity to Oxford, Swindon and Didcot Parkway keeps demand steady
- Family homes with gardens, garages and school access remain popular — provided they’re sensibly priced
How Long Are Homes Taking to Sell? On average, properties are taking longer to find the right buyer compared with last year, with supply at a ten-year high. That said, motivated buyers remain active this autumn — and once they commit, they’re typically more serious about progressing to completion
Our Advice for Family Home Sellers
- Price to entice – Use recent sales as your benchmark. A competitive price sparks strong interest and avoids long, drawn-out negotiations.
- Highlight family features – Gardens, storage, flexible layouts and home offices are all key selling points we’ll showcase in your marketing.
- Be upfront on efficiency – Buyers are more conscious than ever about running costs. EPCs, boiler services, and insulation upgrades help reassure them.
- Stay flexible – Families often come with longer chains. Being open to timing or small concessions can help secure a committed buyer.
Outlook for Autumn 2025 - We expect steady activity through to year-end. Homes in great condition and priced realistically will continue to perform well. By contrast, over-priced or compromised properties may struggle to attract viewings.
In summary:
- Price correctly
- Present beautifully (autumn light is on your side!)
- Keep your target buyer in mind
- Be flexible on the details
Do this, and activity should follow.
Moving Forward with Confidence - With the South Cotswolds and Vale of the White Horse among the most desirable family locations in the UK, sellers who prepare well, price realistically, and take the right advice are best placed to achieve an excellent result this autumn.
We’re here to support you every step of the way — from valuation to viewings to moving day.
We care about property, we care about you.