Developers need more than just Rightmove
As a developer, choosing the right platform to market your properties is crucial for success. While Rightmove is a popular choice, there are compelling reasons to explore other options that will enhancee your sales strategy. Here are some of the reasons we believe in choosing an agent:
We are frequently asked by developers whether they should list their properties directly or work with agents. While we acknowledge that we are not entirely independent in this matter, we are confident that partnering with us will significantly increase the chances of selling faster.
Here are some compelling reasons for a developer to use an agent rather than relying solely on Rightmove:
50% of buyers say they will not consider a new build – While it's true that 50% of buyers initially say they won’t consider a new build, this perception can be transformed with the right approach to marketing and promotion.
Many potential buyers have misconceptions about new builds, often related to quality, style, or cost. However, by highlighting the unique advantages of your developments—such as modern design, energy efficiency, and lower maintenance costs—a targeted marketing campaign can effectively shift these perceptions.
By promoting your new builds in the right way, we can not only attract but also convert these hesitant buyers into eager owners, expanding your market reach significantly.
People rarely buy what they set out to buy and a good agent will direct to something more suitable People often start their property search with a specific idea in mind, but they rarely end up purchasing exactly what they initially envisioned.
A skilled agent plays a crucial role in this process by understanding the buyer's needs and guiding them towards properties that may better suit their lifestyle, budget, or investment goals.
For developers, working with an experienced agent means tapping into this expertise, ensuring that potential buyers are not just browsing, but being actively steered towards your developments as the ideal choice, even if it wasn’t their original intent. This personalized approach can significantly increase the chances of a successful sale.
We can organise Facebook strategic and targeted adverts to nudge some early movers - We can create strategic and targeted Facebook ads specifically designed to nudge early movers into action.
Facebook’s advanced targeting capabilities allow us to reach potential buyers based on demographics, interests, and behaviors that align with your development’s target market.
By crafting compelling ad content that speaks directly to these early adopters, we can generate interest, drive traffic to your listings, and start building momentum even before your project hits the broader market.
This proactive approach not only attracts early buyers but also sets the stage for a successful launch.
We have buyers registered looking to move that we actively work on - We have a database of registered buyers who are actively looking to move, and we continuously engage with them to match their needs with the right properties.
For developers, this means you’re not just waiting for potential buyers to find your listings—we’re already in touch with motivated individuals who are primed to make a purchase.
Our ongoing efforts to understand and address their preferences allow us to swiftly connect them with your developments, increasing the likelihood of quick and successful sales.
Cost of employing us will be no more than Rightmove and we do much more - The cost of employing our services is likely comparable to what you would spend on Rightmove, but the value we offer goes far beyond simple listings
While Rightmove provides a platform for visibility, we deliver a comprehensive marketing strategy tailored to your developments, including targeted outreach, personalised buyer engagement, and expert promotion across multiple channels.
By partnering with us, you're not just getting a listing on platforms like Rightmove—you’re gaining a dedicated team that actively works to maximise your sales potential, ensuring you get the most out of your investment.
We can sort options and choices to liaise with you - We can streamline the process by sorting through various options and choices, co-ordinating directly with you to ensure everything aligns with your development goals.
This means you won’t have to navigate the complexities of the market alone—we’ll handle the details, present you with the best options, and work closely with you to make informed decisions.
Our collaborative approach ensures that your developments are marketed effectively and efficiently, saving you time and allowing you to focus on what you do best: building exceptional properties.
Dedicated web page for the house or development - We offer a dedicated web page specifically designed for your house or development, providing a focused and professional online presence that highlights your project’s unique features.
This tailored webpage serves as a central hub for all information, including high-quality images, floor plans, virtual tours, and detailed descriptions, making it easy for potential buyers to explore and engage with your development.
By directing traffic to this exclusive page, we can create a more immersive and controlled experience that effectively showcases your property and drives interest from the right audience.
Setting the Standard - We are proud to be one of the only Estate Agents where all customer facing staff have successfully completed and passed the ‘Understanding the Consumer Code for Home Builders’ course.
Professional photography and drone video service - Our exclusive drone photography and video service is designed to showcase your developments.
With state-of-the-art drone photography, we will capture photographs of your property from unique angles, highlighting its location and surrounding landscape, captivating viewers, and drawing their attention to your listing.
Going direct to Rightmove will limit and reduce your audience - Relying solely on Rightmove to market your property developments can significantly limit your audience reach and impact your sales potential.
While Rightmove is a popular platform, it caters primarily to consumers searching for ready-to-move-in properties. As a developer, your target audience likely includes investors, industry professionals, and other stakeholders who often seek opportunities beyond mainstream channels.
To maximise exposure and attract the right buyers, it's essential to utilise a diverse range of marketing strategies, including specialised property platforms, social media campaigns, and industry networks, rather than depending exclusively on Rightmove.
By leveraging the expertise and resources of an experienced agent, developers can maximise their property's market potential, streamline the sales process, and achieve optimal outcomes, ensuring the best possible return on investment
So why leave it to chance? Contact us today to explore how we can help you sell your properties faster.
Let's make your next project a success together.