How to create interest in your home
It's common to have ambitious ideas for our properties when they are on the market, and while this enthusiasm is understandable, these aspirations may not always unfold as initially planned.
Several factors could contribute to the slow movement of your property on the market. It may be due to super high pricing, an inefficient agent, insufficient advantageous pictures, or even the location of the property.
We all aspire to achieve a stress-free and swift sale for our homes. However, if your home is not generating interest or if you only have a minimal number of lukewarm enquiries, we have some solutions to address this situation.
Ensure your property is listed on the right platforms, as not doing so is akin to shopping for shoes in a store that exclusively sells clothes. Without proper visibility, you won't attract interest. Make sure your property is listed online, whether on portals like Rightmove, the estate agent's website, or social media platforms.
Consider changing your marketing strategy if your property isn't generating interest. Your agent might be marketing it incorrectly. While traditional methods are effective, thinking outside the box with creative ideas, such as video tours, 3D rendering, compelling descriptions, and more, can attract the right audience and enhance the property's appeal.
Consider changing your photos, as people are often influenced by what they see. The psychological impact of appealing visuals is undeniable. Just like choosing a cake based on its design in a dessert shop, your house's presentation matters. If you're not generating interest, it might be because your pictures aren't showcasing your property in the best light. Hiring a professional photographer can make a significant difference and elevate the appeal of your home, leading to increased interest.
If your agent is lackadaisical, it's no surprise that your property isn't generating interest. Before selecting an agent, ensure that both the individual and the agency have a proven track record of success. Periodically assess their performance – you could even have a friend pose as a potential buyer to evaluate how your agent handles practical situations. If you're not satisfied, it's likely that others won't be either, and considering a change might be beneficial.
The state of the market plays a crucial role. If the current housing market is not particularly buoyant, having a fantastic agent becomes even more essential. A skilled agent can generate interest even in a slow market by employing effective marketing strategies and putting in extra effort. Consult with your agent to discuss the current market conditions and explore what proactive measures can be taken to navigate through a slower period.
Enhancing interest in your property may also involve addressing additional factors, such as decluttering before taking pictures, presenting your property in the best possible light through effective staging techniques, and considering redecorating to improve overall appeal. These efforts can contribute to creating a more attractive and inviting atmosphere for potential buyers.
Feel free to reach out to our experienced team at Perry Bishop. Give us a call today, and let us assist you with your property needs.