What Are Buyers Really Looking For During a Viewing?

What Are Buyers Really Looking For During a Viewing?

Every buyer walks into a viewing with their own priorities some make a decision within minutes, while others take their time, checking every detail before feeling confident enough to move forward. But most buyers tend to focus on the same key things when deciding whether a property feels right for them. Here’s what they’re typically looking for:

First Impressions - The moment they arrive, buyers start forming an opinion. A tidy exterior, clear pathways, and a welcoming entrance all set the tone before they even step inside.

🔧 Condition of the Property - Buyers look closely at walls, floors, ceilings, and fixtures. Signs of damp, cracks, tired décor or obvious repairs can raise questions, while a well-maintained home instantly reassures.

📐 Space & Layout - Good flow matters. Buyers want rooms that feel spacious, well-organised, and practical for everyday living. Storage, especially built-in, is always a bonus.

🌤️ Natural Light - Bright, airy homes feel more inviting. Buyers love big windows, good orientation, and rooms that feel open and uplifting.

🍽️ Kitchens & Bathrooms - These are make-or-break areas. Clean, modern spaces, or at least well-looked-after ones can make a huge difference to a buyer’s overall impression.

♻️ Energy Efficiency - Features like double glazing, insulation and a modern heating system are increasingly important.
They help with running costs and are a big tick for eco-conscious buyers.

🌿 Outdoor Space - Whether it’s a garden, balcony, patio or even a courtyard, outdoor areas are a huge plus. A well-kept space helps buyers picture themselves enjoying it.

📍 Location & Lifestyle - Buyers consider the wider setting too: schools, transport, shops, green spaces and the general feel of the neighbourhood all play a role in their decision.

🚗 Parking - Especially in busy areas, convenient parking can be a deal-breaker.

🎨 Potential - Many buyers aren’t just looking at what the home is now, they’re thinking about what it could become. If there’s room to personalise or improve, that’s a big attraction.

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