Successful launching of your property
When you’re ready to sell your home, how your chosen agent launches your property to the market is incredibly important. Interest can peak in the first few weeks of coming to the market so it is vital that everything is in place to secure the very best launch, ensuring you reach the widest number of buyers and achieve the best price.
Here are our tips for a successful launch:
1. Presentation
Insist on professional photography to create the very best first impression of your property online, in your property brochure and in the window of your chosen estate agent.
2. Portal Reach
Choose an agent that uploads their properties to the major property portals – Rightmove, Zoopla and OnTheMarket – to maximise interest in your property online.
3. Social engagement
Ensure your property details are shared on your chosen agent’s social media platforms – Facebook and Instagram are particularly important. Share the agent’s link to your property on your Facebook/Instagram pages too. Social media is a great way of attracting interest in your property from passive buyers – opportunist buyers who aren’t actively looking.
4. Viewings
It’s always advisable to let your agent show your home as they are the experts – they will know what to say and what to highlight to elicit the most interest in your property. Consider an Open Viewing to launch your property – your agent will block viewings together on one specific day (Saturdays work best) to create a sense of urgency and competition between buyers. This is the best way to achieve the best price.